Announcing our Presenters for the Tech Comm Showcase 2018

Announcing our Presenters for the Tech Comm Showcase on Wednesday, November 7, 2018

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Bobbi Werner

Bobbi Werner

Lead Technical Writer, Welch Allyn

The Beauty of XML Tagging and Content Management

Bobbi will show examples of how strategic tagging in an XML editor (used in a Content Management System) significantly streamlined her work and reduced both production chaos and translation costs. She will explain the complexity of the project and the numerous variables that could affect the content of manuals and potentially risk schedule. Bobbi will demonstrate how tagging provided a cost-effective and sanity-preserving solution that anticipated all outcomes and supported customized output from one master source. Without this tagging system, she wouldn’t have been able to finalize her manuals in time for translation and then product launch.

Richard Poydock

Richard Poydock

Technical Communicator

An Overview of STC’s Certified Professional Technical Communicator (CPTC) Program

Richard will give an overview of CPTC and his experience preparing for the certification.

Ben Woelk

Ben Woelk

Program Manager, Rochester Institute of Technology

Podcasting: From Concept to Reality

More Americans know what podcasting is than who the vice president is, and 12 million Americans listened to their first podcast last year. Of people who are podcast listeners, 80% listen to all or most of each episode, and listen to an average of 7 episodes each week. Given that sort of engagement, it’s no wonder that businesses are starting to seriously explore podcasting as a new method to reach customers and other businesses. Whether you engage in content marketing, capture general knowledge via audio, or are personally interested in podcasting, this session is for you.

Judith Shenouda

Judith Shenouda

Owner, Shenouda Associates Inc.

Continuous Improvement

As technical communicators, our work is truly never done. Products change. Publications need updates. Drafts become version 1, version 1 becomes version 2, then version 3, and so on. Whether publications are deliverables to clients or our own creative works, it’s important to know why and when to revisit them and how to make them better. Judy will demonstrate how she applied the concept of continuous improvement when updating first editions of her three independently published books into second editions.

Kim Chmielewicz

Kim Chmielewicz

Technical Communicator at Large

Optimizing Your Job Searching Via Content Strategy Storytelling

Approach your unique personal employment, education, and skills history as a body of relevant data to be shared with your audience of potential employers to craft a positive and engaging narrative. By creating your story to highlight your best assets, you increase your perceived value to target businesses and the likelihood that you will have the opportunity to exercise greater autonomy and experience a more rewarding career and quality of life whether as a consultant or full-time employee.

John Freiberger
John Freiberger

John Freiberger

Technical Writer, Lenel

Interactive Infographics: A Retrospective on My Thesis Project

John will give a brief retrospective on his capstone project for his graduate studies: designing an interactive infographic using Tableau. John will reflect back on what an infographic is, static vs. interactive infographics, show how he built the project in Tableau, and share reflections on this exciting project and the feedback he received.

Networking and heavy appetizers, 6-6:30 pm
Annual Business Meeting, 6:30-7:15 pm (an earlier email incorrectly stated the the business meeting would be after the presentations)
Break, 7:15-7:30 pm
Round Table Presentations, 7:30-8:30 pm
Open discussion and wrap-up 8:30-8:45 pm
Radisson Hotel Rochester Airport
175 Jefferson Road
Rochester, NY 14623