With the emphasis increasing on how quickly people can find and use information, the term “microlearning” has become popular. Recently the Rochester Chapter had a program inviting members to present a microlearning session. Ray Jimenez points out that for microlearning to succeed, organizations must be willing to break ten training rules.
“Microcopy” is a newer term, referring to very short content elements that engage users and provide information fast. Zach Watson predicts microcopy will be important in 2019 and describes a few key characteristics. For more ideas about creating microcopy, see “How to Improve User Onboarding with Powerful Copy”. The January 2019 Rochester Chapter program focuses on user experience and microcopy. Find details in the January issue of the newsletter.